Reputation Management

For many companies patents and other IP rights are also products. Typically, however, they are seen as obscure legal documents to be filed away.

Patents and patent holders that are readily understood frequently are worth more to businesses. They also can impact shareholder value. As with a company’s stock price, perception plays a significant role in establishing a positive IP reputation.

Intel® Inside, which delineated Pentium® from other processors, is a good example of using product branding techniques to differentiate a patented invention and enhance profit margins.

BBA assists IP holders and investors in establishing and managing their reputation, as well as those of specific assets, families or portfolios. A business’ IP reputation or brand is built over time, and requires thoughtful management to establish and maintain.