Media Relations

Placing articles in important publications or providing IP holders as expert sources for journalists is a core BBA competency.

It is increasingly important in 2011 to monitor and measure the impact of the media visibility, including social media, which materially affect IP rights and holders. BBA is the pre-eminent firm for IP-related communications and strategy, and has the most experience and success.

We analyze objectives, manage opportunity or risk, and formulate an appropriate defensive or pro-active strategy, depending on the situation. Should it be necessary, Brody Berman is equipped with 24-7 media crisis management support.