Bruce Berman
CEO |
Bruce Berman is CEO of Brody Berman Associates, Inc., a
specialized management consulting and communications
firm focusing on technology, finance and professional
services. Brody Berman is best known for helping clients
convey capabilities, manage their reputation and enhance
intellectual asset value. Bruce has implemented public relations, investor relations, marketing and business development programs on behalf of more than 200 businesses, and has counseled many executives, investors and attorneys. Representative BBA clients include public and private companies, consulting firms, licensors, investment banks, and law firms and practices. Prior to co-founding Brody Berman in 1988, Bruce served as Vice President, Financial Relations at Ruder Finn, one of the largest public relations firms. Previously, he was a Vice President at RW&Co. (now part of WeberShandwick plc) focusing on professional services and investment banking clients. Bruce’s most recent book is From Assets to Profits – Competing for IP Value & Return. He also conceived, edited and contributed to Making Innovation Pay – People Who Turn IP Into Shareholder Value and From Ideas to Assets – Investing Wisely in Intellectual Property, a widely acclaimed book about the business of IP. All of three books have been published by John Wiley & Sons. He is a member of the editorial advisory boards of Intellectual Asset Management, Patent Strategy & Management and IP Marketing Advisor. His column, IP Investor, appears regularly in IAM. Articles, chapters and reviews written by him have appeared in many periodicals, including Nature Biotechnology, Intellectual Property Today, The National Law Journal, Corporate Legal Times, Managing Intellectual Property, and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten most useful investment books. Media in which he or Brody Berman have been cited include Forbes, Buyouts, Institutional Investor Online, Asset Sales Report, BondWeek, EE Times, Crain’s New York Business, IP Law 360, Bloomberg, Reuters, PR Week, The New York Times, U.S. News & World Report and Forbes. Hidden Value - Profiting from the Intellectual Property Economy (Euromoney Institutional Investor), which he also edited and contributed to, was published in London in 1999. Bruce has served as co-chair of the Financial Markets committee of the Licensing Executives Society (LES) and helped to introduce Unseen Value, the Brookings Institution’s seminal study on IP assets. Bruce has provided testimony as an expert witness in litigation involving misuse of marketing resources. He has guest lectured at Columbia University School of Business, and chaired panels for The Wall Street Transcript IP conference on ROI, the Intellectual Property Owners’ Association “patent trolls” conference in Washington and at Center for Intellectual Property Studies conferences in Gothenburg, Sweden. Bruce received a Masters degree in film scholarship from Columbia University, where he taught for four years while completing the course and comprehensive requirements for the Ph.D. He received his Bachelor of Arts in literature with honors from The City College of New York. |
