Mission - The IP Challenge

Intangible assets – including selected patents, trademarks and other rights – today are fundamental to the success of most businesses. Three-quarters of the value of S&P 500 companies is comprised of intangibles.

IP rights are too valuable to ignore but often are too difficult to understand.

Intangible assets, especially patents that protect valuable inventions, escape company balance sheets and confuse stakeholders. Explaining the impact of innovation is difficult; describing the role of the rights that give it value is an even greater challenge.

That’s where Brody Berman comes in.

IP holders need experts to identify, obtain, protect and manage
their valuable assets – they also need a specialist to explain their
meaning and convey them appropriately to the right audiences.

We Make Intangibles Intelligible

Defining an IP “win” differs by industry, company and operating unit.
Brody Berman helps IP holders organize what they have accomplished and when, where and how it can be conveyed.

For most businesses to operate effectively some level of transparency is necessary. Rather than regard IP disclosure as a burden, smart IP holders are embracing it as an opportunity to qualify performance and convey return on investment.

Brody Berman works in close association with patent holders, law firms, executives, investors, service providers, and others, to manage transparency and facilitate objectives.

We turn the problem of explaining complex attributes into a competitive advantage.